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Digital Hiring Shows Steady Increase to Start the Year - Cook Associates' Q1 Digital Jobs Index



Both New York and Boston Show Increases, but Below Last Year’s First Quarter
New York Adds 4.6% While Boston Adds 2.2% for Q1

NEW YORK/BOSTON – May 1, 2014 – Cook Associates (, a leading retained executive search firm, has released its quarterly East Coast Digital Jobs Index. New York City and Boston each showed steady increases from the past quarter, but were below the first quarters of the past two years. New York’s first quarter digital hiring increased 4.6% while Boston’s increased 2.2%.

John Barrett, Managing Director of Cook Associates, stated, “Both cities showed steady gains in hiring to start 2014 and seemed to have recovered from the low point in hiring seen 6 months ago. New York’s digital hiring continued to grow at roughly double the pace seen in Boston.”

New York’s Top 10 list included Birchbox for the first time. Also, the Up And Comers List for the first time included Refinery29, Offerpop, BaubleBar, and Zola.

Boston’s Top 10 list featured first-timers Carbonite and Scvngr. In addition, the Up And Comers List included newcomers FlashNotes, Skillz, CO Everywhere, ezCater, and Circle Internet Financial. 

Other interesting take-aways from the first quarter Digital Jobs Index include: Google adding over 200 jobs in NYC, Wayfair adding over 100 jobs in Boston, Yahoo continuing its 5th consecutive quarterly increase in hiring in NYC, and Monster making Boston’s Top 10 list for the first time in the past two years.

Quarterly Employment Change in Internet and Digital Media Jobs (%)

First Quarter 2014 results from Cook Associates’ Digital Jobs Index:

New York data:

376 Internet and digital media companies with 10+ employees in New York City

● Approximately 1,700 jobs added for a 4.6% gain

Top 10 companies showing largest headcount gains in New York include:

1. Google

2. Amazon

3. Facebook

4. Yelp

5. Spotify

6. Birchbox

7. BuzzFeed

8. LinkedIn

9. ZocDoc

10. Pandora 

Up-and-coming private companies showing large headcount gains:

● Etsy

● Squarespace

● Warby Parker

● Refinery29

● Complex Media


● Percolate

● Opeartive

● Thrillist

chloe & isabel

● NewsCred

● PlaceIQ

Moda Operandi

● Dataminr

● Mashable

● TapAd

● MediaMath

● Offerpop

● BaubleBar

● BorderFree

● Zola

● Rent The Runway


Boston data:

200 Internet and digital media companies with 10+ employees in Boston

● Approximately 375 jobs added for a 2.2% gain

Top 10 companies showing largest headcount gains in Boston include:

1. Wayfair


3. Amazon

4. HubSpot

5. Google

6. Monster

7. Constant Contact

8. Carbonite

9. Demandware (tied)

9. Nanigans (tied)

9. Scvngr (tied)

Up-and-coming private companies showing large headcount gains:

● Localytics

● DraftKings

● AdHarmonics

● EverTrue

● CarGurus


● Placester

● OwnerIQ

● Nexage

● Wordstream

● Skillz

● CO Everywhere

● Percipio Media

● Jana

● ezCater

Circle Internet Financial

Cook surveyed only pure-play Internet and digital media companies. Based on its research, the company believes that the businesses surveyed represent more than 90 percent of the Internet and digital media employees in New York and Boston. Major digital sub-sectors covered include media/content, social networking, advertising, mobile media/commerce, e-commerce, video, local, analytics and marketing software. Excluded from the survey were digital-focused employees of “traditional” companies and digital ad agencies. Cook Associates continually adds or subtracts companies for inclusion in the Index based on the criteria of employing 10 or more employees in either the New York or Boston metropolitan areas. Cook’s East Coast Digital Jobs Index is current as of April 1, 2014.

John Barrett:
Twitter (@jbarrett):!/jbarrett

About Cook Associates

Cook Associates provides retained executive search services to multinational corporations, early-stage entrepreneurial companies, midcap, privately held and family-owned businesses, as well as venture capital- and private equity-backed firms. The company’s reputation as a trusted business advisor is built on decades of successfully identifying and guiding clients to the right solutions to drive performance and gain competitive advantage. For more information, visit



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